College of Business Campaign Strategy

The goal of this project was to create a campaign for the College of Business at Embry-Riddle Aeronautical University that followed university brand standards, and allowed the college to promote its strengths. The marketing team met with the dean of the college to better understand the unique characteristics of the students, as well as his vision for the college. “Your Connection to Industry” was chosen for the tagline to play off of the university’s aviation/aerospace niche and incorporate the core message that the College of Business was a hub for industry networking in a way that no other university could offer. The campaign was used in environmental graphics and print pieces, as well as on social media.

Project included: Concept generation, campaign taglines and graphics, environmental graphics to include bulletin boards, column wraps, wall wraps and window graphics.

* UCDA Award of Excellence